Privacy policy
ROCK CLOTHING — PRIVACY POLICY
Effective date: 14 September 2026
Rock Clothing respects your privacy and is committed to protecting your personal information in accordance with applicable South African data-protection legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).
This Privacy Policy explains how Rock Clothing collects, uses, stores, shares and protects personal information when you visit our online store, purchase our products, communicate with us or interact with Rock Clothing through social media and other digital platforms.
1. Information We Collect
Depending on how you interact with Rock Clothing, we may collect:
- Full name
- Email address
- Telephone/mobile number
- Billing address
- Delivery address
- Order and purchase information
- Payment and transaction information
- Information provided when contacting customer service
- Messages sent to us through WhatsApp or social media
- Information provided when participating in promotions, competitions or campaigns
- Information submitted through our website
We may also automatically collect certain technical information when you visit our website, including:
- IP address
- Browser and device information
- Operating system
- Pages visited
- Referring website
- Date and time of visits
- Cookies and similar tracking information
2. How We Use Your Information
Rock Clothing may use your personal information to:
- Process and fulfil orders
- Process or facilitate payments
- Arrange delivery
- Handle returns and exchanges
- Provide customer service
- Respond to enquiries
- Communicate with you about your orders
- Improve our products and website
- Understand customer preferences
- Prevent fraud and protect our business
- Conduct marketing and advertising
- Measure the performance of our marketing campaigns
- Send promotional communications where permitted by law
- Manage competitions and promotions
- Comply with legal and regulatory obligations
We will only process personal information for lawful and reasonable purposes connected with our business activities.
3. Payment Providers
Rock Clothing uses third-party payment service providers, including:
Payfast and Yoco.
When you make a payment, relevant information may be provided to the applicable payment provider to enable the transaction, fraud prevention, verification and related payment services.
Rock Clothing does not intend to store complete payment-card details on its own systems where those details are processed directly by the payment provider.
Payfast maintains its own privacy framework covering the collection, use, storage, security and transfer of personal information.
Yoco similarly processes personal information in connection with payment services and may share information with banks and service providers necessary to provide its services.
Customers should review the relevant payment provider’s privacy policy for additional information about how those providers process personal information.
4. Social Media and Digital Marketing
Rock Clothing uses social media and digital marketing platforms, including:
- TikTok
These platforms may process information when you interact with Rock Clothing content, advertisements, profiles, messages or links.
For example, Rock Clothing may use social media platforms to:
- Advertise products
- Promote new collections
- Communicate with customers
- Respond to enquiries
- Measure advertising performance
- Understand audience engagement
- Promote campaigns and competitions
- Direct customers to our online store
Where advertising and analytics technologies are used, these platforms may receive information such as device identifiers, IP addresses, interactions with advertisements, website activity and other information according to their own policies and applicable settings.
Rock Clothing does not control how these independent platforms process information once it is collected by them.
You should review the applicable privacy settings and policies of Facebook, Instagram, WhatsApp and TikTok.
5. WhatsApp Communications
Customers may contact Rock Clothing through WhatsApp.
Information shared with Rock Clothing through WhatsApp, including your name, telephone number, messages, order information and photographs, may be used to:
- Respond to enquiries
- Provide customer service
- Assist with orders
- Process returns or exchanges
- Provide product information
- Resolve customer complaints
WhatsApp is operated by Meta, and information processed through WhatsApp is also subject to WhatsApp’s applicable terms and privacy practices.
6. Marketing and Advertising
Rock Clothing may use information to promote its products through digital advertising platforms, including Facebook, Instagram and TikTok.
Where applicable, advertising technologies may allow us to measure:
- Advertisement views
- Clicks
- Website visits
- Purchases
- Campaign performance
- Customer interactions
We may use this information to improve our advertising and show more relevant Rock Clothing products to audiences.
Where required by law, we will obtain appropriate consent before sending direct marketing communications.
You may opt out of marketing communications at any time by contacting:
Opting out of marketing communications does not prevent Rock Clothing from sending essential transactional communications relating to an existing order.
7. Cookies and Tracking Technologies
Our online store may use cookies, pixels and similar technologies.
These technologies may be used to:
- Keep items in your shopping cart
- Remember preferences
- Improve website functionality
- Analyse website traffic
- Measure advertising performance
- Understand how visitors interact with our website
- Support digital marketing and remarketing
Third-party platforms, including advertising and analytics providers, may also use cookies or similar technologies.
You can manage cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.
8. Sharing Personal Information
Rock Clothing may share relevant personal information with trusted service providers where reasonably necessary to operate our business.
These may include:
- Payfast — payment processing
- Yoco — payment processing
- Courier and logistics providers — order delivery
- Shopify or other e-commerce technology providers — operation of our online store
- Facebook and Instagram/Meta — advertising, communication and marketing
- WhatsApp/Meta — customer communication
- TikTok — advertising and marketing
- IT and technology service providers
- Professional service providers
- Government, regulatory or law-enforcement authorities where legally required
We do not sell customer personal information to third parties.
Where we use service providers to process personal information on our behalf, we take reasonable steps to ensure that appropriate confidentiality and security measures are in place.
9. International Processing
Some of the technology and digital service providers used by Rock Clothing may process or store information outside South Africa.
This may include payment providers, e-commerce platforms, social-media platforms, advertising providers and technology service providers.
Where personal information is transferred outside South Africa, Rock Clothing will take reasonable steps to ensure that such transfers comply with applicable legal requirements.
10. Security
Rock Clothing takes reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Loss
- Misuse
- Unauthorised disclosure
- Alteration
- Destruction
However, no electronic transmission or storage system can be guaranteed to be completely secure.
11. Retention of Information
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including:
- Processing orders
- Customer service
- Returns and exchanges
- Accounting and financial records
- Legal and regulatory compliance
- Resolving disputes
- Business administration
When information is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it where appropriate.
12. Your Privacy Rights
Subject to applicable law, you may have the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request that information be updated
- Object to certain processing
- Withdraw consent where processing is based on consent
- Object to direct marketing
- Ask questions about how your information is being processed
- Lodge a complaint regarding the processing of your personal information
Requests should be sent to:
We may need to verify your identity before processing a request.
13. Direct Marketing
Rock Clothing may communicate information about products, launches, promotions and campaigns through channels such as:
- SMS, where applicable
- Social media
- Other digital communication channels
Where consent is required, we will obtain the appropriate consent.
You can request that Rock Clothing stop sending direct marketing communications by contacting:
14. Children’s Information
Our online store is not intended to knowingly collect personal information from children without the required consent of a parent or competent person.
If you believe that a child has provided personal information to Rock Clothing without appropriate consent, please contact us at:
15. Third-Party Websites and Platforms
Our website and social-media channels may contain links to third-party websites and services.
These may include payment providers, social-media platforms, courier services and other websites.
Rock Clothing is not responsible for the privacy practices of independent third parties.
We recommend reviewing the applicable privacy policies of these services before providing personal information.
16. Changes to This Policy
Rock Clothing may update this Privacy Policy from time to time to reflect changes to our business, technology, services or applicable legislation.
The latest version will be published on our website with the applicable effective date.
17. Contact Details
Rock Clothing
1514 Rikotso Street
Mamelodi West
Pretoria
0122
South Africa
Email: info@rockclothing.co.za
For privacy-related enquiries, please use the email address above.